While Banner sales are an important income source for media sites, they can often be viewed as an eyesore and distraction to site visitors. Readers visit media sites to read about the latest news and consume high quality content, not to be sold a new mattress. According to data from Google Display Network, the average clickthrough rate of a display ad is a mere 0.35%.
So if the owners of the site are compromising the user experience of their readers and advertisers are paying for mostly accidental clicks or bots, who is actually benefiting from these interactions?
This is the reason EOSwriter has not simply outsourced our banner ads to Google, we have decided to only run banner ads from EOS projects who we believe are worthy of the communities attention. Creating what we think is a WIN WIN WIN situation, for readers, advertisers and EOSwriter.
And we are about to add another WIN to the list through the blockchain-powered token economy.
The EOSwriter Interactive Banner System
Our new Interactive Banner System will provide tangible token rewards to visitors who click on the banners and complete a few simple tasks.
We are excited to announce our first interactive banner is from the Real World Coupon project. The project aims to build an infinitely re-useable coupon system, each coupon can already be used at 12 merchants worldwide, with more merchants soon to be announced. RWC are giving away 5 RWC tokens to every person who clicks the banner and follows the project’s Twitter account. Super easy, right?
Moving forward, EOSwriter header banners will become a top reason for readers to check in daily to receive new token rewards. The hope is that as the reach of EOSwriter grows more tokens will be offered by projects and more users will seek out the token rewards, increasing the value of EOSwriter to both readers and advertisers.
Disclaimer. EOSwriter does not endorse any content or product on this page. While we aim at providing you with all the important information we could obtain, readers should do their own research before taking any actions related to the company and carry full responsibility for their decisions, nor this article can be considered as an investment advice.
We would love to add translated captions to these videos to help bridge the gap between east and west EOS communiti… https://t.co/h87Zj4G4MTFollow