Exploitation of Users
“It began with the dream of a connected world. A space where everyone could share each other’s experiences and feel less alone.”David Carroll (The Great Hack)
Everywhere you turn on the internet you are leaving a trail behind. Every step you take and every move you make is being tracked one way or the other. This has been our digital lives since the turn of the century when the internet became mainstream. We’ve been exploited for nearly two decades with very little we could do to stop it. Honestly the best most of us can do is protect the little private information we have left and that’s by installing anti-virus software for our offline data. Other than that we’re pretty much screwed considering most of the time we spend is on the internet anyway.
The Brave browser has done an amazing job at protecting our data whilst browsing through the internet. That’s still minimal though when you’re looking at the bigger picture, platforms we’re on still track and collect data from us. Platforms like Facebook, Google, and YouTube are huge because of the big business they’ve made from turning our data into sell-able assets for profits and even weapons of propaganda against us. As a result, they now can influence our steps, moves, and which corner of the internet to turn. It is a subtle form of hypnosis. Whether you believe in it or not, Predictive Analytics is a system that works and one that’s made billions for the aforementioned platforms.
It was uncovered that Facebook was responsible in ‘rigging’ the 2016 US Presidential Elections. The story goes a little something like this; Trump hires a specialized organization for his campaign. The organization buys American users’ data from Facebook, then uses that data to target voters and influencing their voting decisions. Imagine if every political ad, post or article you see on the internet for the rest of this week was determined by someone hoping to change your mind about a certain topic. It’s a pretty shameful exploitation of people and shows a complete lack of apathy for human beings.
People have had enough of this and something has got to change.
“The wealthiest companies are technology companies – Google, Facebook, Amazon, Tesla, and the reason why these companies are the most powerful companies in the world is because last year data surpassed oil in its value. Data is the most valuable asset on earth.”Brittany Kaiser (The Great Hack)
Data collection and its sale is a trillion-dollar industry. Social media is the breeding ground for the most accurate data because this is where we’re most comfortable and have our guard down. What’s supposed to be a secure place to chat about very personal stuff with our families and friends, turns out to be the one place where we’re most vulnerable. Every interaction, public or private, is being monitored, filtered and sold in batches to the highest bidder and lord knows what it’s going to be used for. On social media you should always remember that the platform isn’t the product, you are. We’re its most valuable asset but what do we have to show for it? They’re making billions off of us and we’d be lucky if we even got a whiff from that. It’s almost funny seeing what these companies get away with. That’s the secret social media platforms don’t want us to know.
Voice | Social As It Should Be
The EOS blockchain gives us all an alternative to the corrupt governance of our Nation States. On this blockchain we have an opportunity to voice out our concerns and vote for the changes we’d like to see happen. Taking that into account it was only a matter of time before we could have a social platform that shares the same values as this blockchain. Developed by a team that believes in liberty Voice is a social media platform to contest all other platforms. As cliché as this may sound, it’s about to change the entire game.
Voice’s secret is that there are no secrets. The platform is built to be a transparent and trust-less social media platform where everyone gets to benefit from its success. Yes, on Voice users will be rewarded in cryptocurrency for the content they create. Basically the Voice motto is ‘What’s good for the platform is good for the user’. The two are treated as one and the same, the users run the platform and the resulting content is the product in which they reap the rewards. It’s a fair decentralized system that treats its users with the dignity they deserve. A shocking contrast when compared to its counterparts.
Social media platforms like Facebook or Twitter deny their users the simple right to be heard equally. Instead they’d rather spend millions of dollars developing algorithms that discriminate against users based on the number of followers they have. These platforms have become hubs for popularity contests. Most users no longer give genuine opinions as they’d rather post pretentious content. It’s not their fault, the platforms are designed that way by default. To promote trends and reward similar content with likes and retweets. As a result, anyone with a unique perspective has a tough time getting noticed as their posts are relegated to the very bottom of the page.
Conversely, the Voice platform gives users an equal voice to make their opinions heard. Should it happen that a more popular opinion is voted (liked) ahead of theirs, then they’ll be compensated with more voice tokens for their content. This is in addition of any tokens they may have received from likes/engagement on their post. These tokens can then be used to promote any of your future posts or comments on the Voice platform. This mechanism acknowledges the fact that because you have less followers it doesn’t mean that what you have to say is of less importance. Your voice has always had a bigger impact than you think. Users will finally get a fair shot at getting their point across without taking anything away from the competitive nature of social media.
Depending on how often you use social media you’ve probably come across interactions where you felt at least one of the accounts involved is a fake account ran by a bot. These could be situations where an account comments or likes almost instantly to a new post, or instances where a comment made by an account has nothing to do with the post. There are many signs to spotting fake accounts depending on the platform you’re on. You might think this isn’t such a big deal until you realize that there are millions of these bots on either Facebook, Twitter or even YouTube. Fake accounts are mainly used to promote undeserving content and spread misinformation, or fake news as some would call it.
Luckily for us that’s about to change. Every account created on Voice will require ID verification to ensure uniqueness of the individuals and also the authenticity of the accounts. This helps prevent people from creating multiple accounts fake accounts for bots. What should be interesting is seeing whether the platform will require the traditional form of government issued IDs or use Block.one’s patented ‘Secure Digital Identity’ solution. Either way it’ll be a huge sigh of relief knowing every single user you’re interacting with is a real person. Can you imagine the time we’ve wasted chatting with bots, training them as they were being tested on us without our knowledge? No more of all of it!
Most people today are content with their social media platforms because they aren’t aware of the great liability they’ve become let alone the value they’re letting slip through their fingers. Every minute spent on social media means more dollars for the platforms and less time for us to actually do something productive with our lives. I mean we’re the platforms most valuable asset – our content, data and attention makes up their entire business model. Doesn’t it make sense then that we should be paid something for it?
Time is running out for some of these legacy platforms. You can sense them scrambling to adapt to this change that’s brought on by blockchain tech. They’ll fail to even do that because to change in this sense means giving up a large portion of their profits and giving it back to their users. Something none of them are willing to do. Instead they’ll keep trying to control this change all the way until their final doom. This blockchain paradigm shift is going to turn many companies obsolete in its wake. We’ve only just begun to see the magnitude of its impact. It will progressively take out these billion dollar conglomerates, one after the other, as it washes their corruption from the world.
This sounds a bit prophetic I know but it’s actually closer to reality than most people realize. The future isn’t that hard to work out once you’ve taken a look back at the past leading up to this present time. You start to realize that the more things change, the more they stay the same. The keyword there is change. Voice will do to Facebook what Facebook did to MySpace and that’s render it obsolete. Facebook has gotten away with so much for too long but its days are now numbered. And no, rebranding to look like change won’t help Facebook this time around. Voice is the change!
Thank you for reading this article in its entirety. I hope it was well worth it and it managed to strengthen your belief in an equal voice for everyone. This change is coming and hopefully we can all support it when it finally arrives. We are the Voice that will revolutionize social media for generations to come.
Until the next one, take care!
Disclaimer. EOSWriter does not endorse any content or product on this page. While we aim at providing you with all the important information we could obtain, readers should do their own research before taking any actions related to the company and carry full responsibility for their decisions, nor this article can be considered as an investment advice.