One of EOS VC Grants Program recipients, Genuine Way, has launched the certification of ‘Made In Italy‘ to ensure the quality and origin of consumer products through the implementation of blockchain technology. Their ITEMx platform helps brands connect its products and consumers by showing a trackable supply chain via the public blockchain.
Having recently received a $50k EOS VC Grant from Block.one, Genuine Way builds their blockchain solutions on the EOS and Ethereum blockchains, depending on the specifics of the particular project. In under a year of operation, the company has already partnered with six brands including Solitaly, an Italian brand specializing in traditional Apulian pasta products which is set to start shipping its premium quality pasta products to the U.S. market.
Genuine Way and their ITEMx platform adopt blockchain technology for their products by integrating into them a QR-code to enable the consumer to verify for themselves where the material or ingredients were sourced for each of the item/products production. A feature that is especially useful for the conscious consumer. For example, one of the brands that utilize ITEMx, Matchless London, created a vegan jacket line which they were able to tell the story of its origin, the materials used, and prove its authenticity. Thus, they were able to create trust and a connection between their brand and the consumer, even after they’ve bought the product.
This is yet another startup that’s showcasing the different use cases for blockchain technology and starting from the ground up by helping small to medium-sized businesses in innovating their processes. They’ve also made the commitment to continue utilizing EOSIO blockchain technology for building their blockchain-based solutions, meaning as they continue to scale their services, so will the adoption of EOSIO. Likewise, as EOSIO technology continues to scale and improve in performance, so too will their solutions as they continue to provide for a superior and best performant service.
Seeing EOS VC Grants Program recipients succeed in their fields of operation is a positive sign of the success of the EOSIO ecosystem as a whole, especially in the long term. Any project that utilizes EOSIO tech represents its superior performance and are advocating for it through their products, which is something that Genuine Way seems to be doing very well.
In total 34 projects received a $50k grant from Block.one. It should be interesting seeing each one of them build successful businesses and further strengthening the EOSIO ecosystem since their operations will be powered by EOSIO technology.
Disclaimer. EOSWriter does not endorse any content or product on this page. While we aim at providing you with all the important information we could obtain, readers should do their own research before taking any actions related to the company and carry full responsibility for their decisions, nor this article can be considered as an investment advice.